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Importance of Paint Quality

Jan 18, 2024

If you plan on painting your home or business, the quality of paint used is crucial to achieving a satisfactory result. Many homeowners and businesses make the mistake of focusing solely on cost when choosing paint, but this can lead to unsatisfactory results and even costly repairs down the road.

As a top Pittsburgh painting company, MasterBrush Painting understands the importance of using high-quality paint for all our projects. That's why we partner with Sherwin Williams, a leader in the industry.

Benefits of Using High-Quality Paint for Your Home

Investing in quality paint may seem like a higher upfront cost, but it can save you time and money in the long run. Here are some reasons why:


  • Better Coverage: High-quality paints provide better coverage with fewer coats, allowing for a more efficient painting process.
  • Durability: Quality paints are made with top-grade ingredients, making them more durable and less likely to chip or fade over time.
  • Color Consistency: Cheaper paints may have inconsistencies in color, resulting in an uneven finish. Quality paints are carefully mixed and tested for consistent color throughout. 
  • Ease of Application: Quality paints are formulated to be easy to apply, resulting in a smoother finish and less chance of streaks or roller marks.


Risks of Using Subpar Paint


On the other hand, using subpar paint can lead to several risks and complications for your painting project:


  • Poor Adhesion: Low-quality paints may not adhere properly, leading to peeling or flaking paint.
  • Fading: Cheap paints are more likely to fade, especially in areas with high sun exposure. This can result in the need for repainting sooner than expected.
  • Increased Maintenance Costs: Subpar paint may require more frequent touch-ups and maintenance, leading to higher costs over time.


Prime Pigments vs. Extender Pigments 


Pigments give paint its color, and there are two types: prime pigments and extender pigments. Prime pigments provide the majority of the color, while extender pigments are used to fill in gaps and lower the cost of production.

High-quality paints use prime pigments, producing more vibrant colors that last longer without fading. Cheaper paints use more extender pigments, producing a less vibrant and durable finish.

High Quality vs. Low Quality Binders


Binders are what hold the pigments together and adhere them to surfaces. High-quality paints use top-grade binders that provide strong adhesion and resistance to cracking or peeling. On the other hand, lower-quality paints may use weaker binders that can lead to paint failure over time.

Additives in Low-Quality Paint vs. High-Quality Paint


Additives are used to give paint benefits that it doesn't offer on its own. Cheaper paints may use lower-quality or fewer additives, resulting in a weaker paint film that is more prone to mildew growth, brittleness, and other issues.

In higher-quality paints, you will find additives such as Rheology modifiers, which improve the hide-through flow and coating leveling. Mildewcides are also common to prevent mildew, and dispersing agents can help keep the pigment distributed evenly. High-quality paints also include preservatives that help prevent spoilage, whereas many lower-quality paints do not. 

Liquids in Low-Quality vs. High-Quality Paints


The liquids in paint consist of water, solvents, and resins. Liquids do not offer much in the way of performance benefits of the paint. Quality paints do have more solids, like binders and pigments, than they do liquids, which is one of the reasons they perform better than low-quality paints. 

Why You Need High-Quality Paint for Your Home's Exterior 


Choosing high-quality paint is particularly important for exterior painting projects. Exterior paint must withstand harsh weather conditions and protect your home's exterior from moisture, mold, and other damage.

Using subpar paint can result in a shorter lifespan for your exterior paint job, leading to costly repairs or repaints sooner than expected. Plus, the appearance of your home's exterior can greatly impact its overall value and curb appeal, making it essential to invest in quality paint for a long-lasting and visually appealing finish.

Why MasterBrush Painting Uses Sherwin Williams


At MasterBrush Painting, we are committed to providing our clients with the best possible painting services. That's why we use Sherwin-Williams paints for all of our projects. Sherwin-Williams has been in business for over 150 years and is known for its high-quality, durable paints that provide superior coverage and long-lasting results.

Sherwin-Williams also offers a large range of colors and finishes, allowing us to achieve the exact look our clients desire. In addition, their paint is eco-friendly and low in VOCs (volatile organic compounds), ensuring the safety of our clients and our team.

Trust MasterBrush Painting for Your Next Painting Project


Don't take any chances with your next painting project. Trust the professionals at MasterBrush Painting to use only the best paint from Sherwin Williams. Our team of professional painters will ensure a flawless finish and long-lasting results that will enhance the beauty of your home or business.

Whether you need your interior or exterior painted, we are the top Pittsburgh painting company to turn to. Contact us today for a free estimate, and let us show you why we are the top choice for painting services. Don't compromise on paint quality - choose MasterBrush Painting and see the difference for yourself. Contact us today to learn more! 

Author: Henry Weber


Before starting Master Brush Painting in 1981, Henry worked at one of the top painting companies in Pittsburgh where he learned the trade from world-renowned experts. Since then expertise has satisfied clients in Pittsburgh and surrounding area as well as earning him awards such as the Angie's List Super Service Award.

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